Designing Compelling Messages & Narratives

Designing Compelling Messages & Narratives

Communicators and leaders increasingly use narratives to describe an overarching story that conveys change. Narratives are more than a story though, and can be used strategically to drive business outcomes. In this seminar, we cover different elements of narratives in depth, and provides guidance on how to use framing, language, and data to craft more compelling and resonant messages.

In the Designing Compelling Messages & Narratives Seminar, Katie Angstadt and Rachel LeWitt, members CRA’s Strategic Communication Practice, will lead a developmental discussion across six areas:

• The Art and Science of Framing
• Framing as Narrative Structures
• The Formula for Resonant Messages
• Using Tone and Voice to Inspire Change
• Designing Narratives that Clarify and Connect
• Leaders as Data Scientists, Leaders as Storytellers

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:

Tuesday, October 24

• 9:00 a.m. – 12:30 p.m. | Content sessions
• 12:30 p.m. – 1:30 p.m. | Lunch break
• 1:30 p.m. – 5:00 p.m. | Content sessions with breaks
• 6:30 p.m. | Group happy / coffee hour

Wednesday, October 25

• 9:00 a.m. – 12:00 p.m. | Content sessions
• 12:00 p.m. – 1:00 p.m. | Lunch break
• 1:00 p.m. – 2:00 p.m. | Content sessions with breaks

For additional information or to enroll, please contact our Event Coordinator at 610-644-5597 or events@crainc.com.