Equipping Leaders to Communicate Strategy
Strategic Communication Academy Seminar Series
Equipping Leaders to Communicate Strategy
Too often, employees absorb company strategies only in the abstract: ambitious and important on paper, but too distant to apply to their day-to-day work. This seminar identifies practical ways to tap into team energy and commitment, helping leaders make big-picture strategy relevant to every employee decision and action.
In the Equipping Leaders to Communicate Strategy Seminar, Scott Healy and Meghan Lane, Managing Directors of CRA’s Research Practice, will lead a developmental discussion across six areas:
- Understanding Power and Attractiveness
- Building a Compelling Story with Richer Meaning
- Understanding Audiences to Cut Through Jargon
- Setting the Stage for Audience Buy-In
- Aligning Leaders Around One Story
- Finding Shared Purpose That Moves Beyond Messaging
CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:
Thursday, August 5
- 9:00 a.m. – 12:30 p.m. | Content sessions
- 12:30 p.m. – 1:30 p.m. | Lunch break
- 1:30 p.m. – 5:00 p.m. | Content sessions with breaks
- 6:30 p.m. | Group virtual happy / coffee hour
Friday, August 6
- 9:00 a.m. – 12:00 p.m. | Content sessions
- 12:00 p.m. – 1:00 p.m. | Lunch break
- 1:00 p.m. – 2:00 p.m. | Content sessions with breaks
For additional information or to enroll, please contact our Event Coordinator at 610-644-5597 or events@crainc.com.
- Overview
- Leading Virtual Teams
- Senior Seminar on Advisory Relationships
- Communication Agility
- Communicating During Times of Change
- Designing Compelling Messages & Narratives
- CRA’s Approach to Measurement & Feedback
- Equipping Leaders to Communicate Strategy
- Planning Communication Strategy
- Recruiting & On-boarding Communication Talent
- Building Advisory Relationships
- Senior Seminar on Communication Talent Selection & Development