Equipping Leaders to Communicate Strategy

Too often, employees absorb company strategies only in the abstract: ambitious and important on paper, but too distant to apply to their day-to-day work. This seminar identifies practical ways to tap into team energy and commitment, helping leaders make big-picture strategy relevant to every employee decision and action.

In the Equipping Leaders to Communicate Strategy Seminar, Scott Healy and Meghan Lane, Managing Directors of CRA’s Research Practice, will lead a developmental discussion across six areas:

  • Understanding Power and Attractiveness
  • Building a Compelling Story with Richer Meaning
  • Understanding Audiences to Cut Through Jargon
  • Setting the Stage for Audience Buy-In
  • Aligning Leaders Around One Story
  • Finding Shared Purpose That Moves Beyond Messaging

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:

Thursday, August 5

  • 9:00 a.m. – 12:30 p.m. | Content sessions
  • 12:30 p.m. – 1:30 p.m. | Lunch break
  • 1:30 p.m. – 5:00 p.m. | Content sessions with breaks
  • 6:30 p.m. | Group virtual happy / coffee hour

Friday, August 6

  • 9:00 a.m. – 12:00 p.m. | Content sessions
  • 12:00 p.m. – 1:00 p.m. | Lunch break
  • 1:00 p.m. – 2:00 p.m. | Content sessions with breaks

For additional information or to enroll, please contact Hannah Cassidy at 610-644-5597 or hcassidy@crainc.com.