Managing Stakeholders & Winning Internal Elections

All organizations are political, and thirty years of experience tells us that the effects of individual influencers can overwhelm even the most strategic and thoughtful of communication plans. This seminar covers the research on opinion leaders and influencers, and offers a practical process by which professionals can leverage the stakeholder network as a tool of organizational influence.

In the Managing Stakeholders & Winning Internal Elections Seminar, Alan Nelson, co-head of CRA’s Strategic Communication Practice, will lead a developmental discussion across six areas:

  • Communication Networks & The 4 Influencers Within Them
  • The CRA Stakeholder Management Process
  • Coaching Leaders on Stakeholder Relationships
  • Nuances: Stakeholder Management for Projects
  • Nuances: Stakeholder Management for Leaders & Leadership Teams
  • Counting Votes & Influencing the Tally

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:

Thursday, April 23

  • 9:00 a.m. – 5:00 p.m. | Content sessions with catered lunch
  • 5:00 p.m. – 6:30 p.m. | Break
  • 6:30 p.m. | Group dinner

Friday, April 24

  • 9:00 a.m. – 12:00 p.m. | Content
  • 12:00 p.m. | Lunch-to-go and departures

For additional information or to enroll, please contact Hannah Cassidy at 610-644-5597 or