Planning Communication Strategy

Somewhere between a desired organizational outcome and a detailed communication plan lies a cogent communication strategy: the critical communication choices that determine what the organization should and should not say, and how and when it should say it. This seminar covers CRA’s approach to communication strategy development, including how we scan a strategic environment and make the strategic choices of tone, message, medium, and approaches that inform the specific messaging and activity that will follow.

In the Developing Communication Strategy Seminar, Alan Nelson, co-head of CRA’s Strategic Communication Practice, will lead a developmental discussion across six areas:

  • What it Means to Be Communicatively Strategic
  • Being Strategic About Tone and Framing
  • Developing Strategic Message Sets
  • Diagnosing the Strategic Context
  • Writing Communication Strategy
  • Executing and Measuring Communication Strategy

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth.

All sessions to be held over Zoom. The below agendas are in Eastern time –– exact timing may shift based on the local time zones of participants.

Thursday, September 22

  • 11:00 a.m. – 11:10 a.m. | Kick Off & Welcome | Introductions | Preview of Session
  • 11:10 a.m. – 12:30 p.m. | What It Means to be Communicatively Strategic
  • 12:30 p.m. – 1:30 p.m. | Lunch Break
  • 1:30 p.m. – 2:30 p.m. | Being Strategic About Tone and Framing
  • 2:30 p.m. – 2:50 p.m. | Break
  • 2:50 p.m. – 3:50 p.m. | Developing Strategic Messaging Sets

Friday, September 23

  • 11:00 a.m. – 12:00 p.m. | Diagnosing the Strategic Context
  • 12:00 p.m. – 1:00 p.m. | Lunch Break
  • 1:00 p.m. – 2:00 p.m. | Writing Communication Strategy
  • 2:00 p.m. – 2:20 p.m. | Break
  • 2:20 p.m. – 3:20 p.m. | Executing and Measuring Communication Strategy
  • 3:20 p.m. – 3:30 p.m. | Closing Discussion

*We will take breaks roughly every 90 minutes

For additional information or to enroll, please contact our Event Coordinator at 610-644-5597 or events@crainc.com.