The Art of Framing and Message Design

“Framing” has become a common term within the professional sphere, yet few know what it actually means, and even fewer understand how to use framing in a strategic way. This seminar covers different elements of framing in depth, and provides guidance on how to use framing and other rhetorical tools to design messages of effect.

In the Art of Framing and Message Design Seminar, Alan Nelson, co-head of CRA’s Strategic Communication Practice, will lead a developmental discussion across six areas:

  • Framing as Culture
  • Framing as Narrative Structures
  • Framing as Reasons and Rationale
  • Framing as Names and Labels
  • The Formula for Compelling Messages
  • Building Your Ear and Voice for Message Design

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:

Thursday, September 3

  • 9:00 a.m. – 5:00 p.m. | Content sessions with catered lunch
  • 5:00 p.m. – 6:30 p.m. | Break
  • 6:30 p.m. | Group dinner

Friday, September 4

  • 9:00 a.m. – 12:00 p.m. | Content
  • 12:00 p.m. | Lunch-to-go and departures

For additional information or to enroll, please contact Hannah Cassidy at 610-644-5597 or