Across more than 20 hours of instruction, members of CRA’s Strategic Communication practice lead a curriculum of uncommon but practical knowledge. Alan Nelson heads the Leader session, and he and Carolynne Thomas lead the Communicator and Communication Leader sessions. Together they bring over 30 years of experience advising Fortune 100 leaders and communication professionals in strategic communication.

Classes involve a mix of lecture, discussion, applied work, and readings. We also ask each enrollee to arrive with a current professional challenge or opportunity in mind, which will serve as a working case for discussions and deliberate practice across the week. The entire experience emphasizes review and critique, with the CRA team offering substantial one-on-one coaching and feedback.

This is no junket; the material is challenging and the classroom time intense. But the Academy also offers enrollees a unique opportunity to think, reflect, and get perspective through scheduled and elective experiences with their peers. These include shared meals; an opportunity for pottery or silversmithing classes, hiking, mountain biking, fishing, or horseback riding; and unstructured time.

While the agendas for each session vary, the agenda for the 2016 Communicator session may serve as an example for the breakdown of class, group, and individual time.

Sunday: Setting The Context

5:00 – 6:30 p.m. Session 1
6:30 – 7:30 p.m. Casual Cocktails at the Owl Bar
7:30 – 8:30 p.m. Dinner at Foundry Grill

Monday: Strategic Communication One

6:00 – 7:00 a.m. Elective Sunrise Hike
7:30 – 8:00 a.m. Breakfast at Creekside
8:00 – 10:00 a.m. Session 2
10:00 – 10:15 a.m. Break
10:15 – 12:00 p.m. Session 3
12:00 – 1:00 p.m. Bag Lunch on the Lifts
1:00 – 3:30 p.m. Session 4
3:30 – 5:00 p.m. Coursework and Open Time
5:00 – 8:00 p.m. Activity

Tuesday: Strategic Communication Two

6:00 – 7:00 a.m. Elective Sunrise Hike
7:30 – 9:00 a.m. Session 5 (Working Breakfast at Creekside)
9:00 – 12:30 p.m. Scheduled Activities or Open Time
12:30 – 1:45 p.m. Session 6 (Working Lunch at Creekside)
1:45 – 2:00 p.m. Break
2:00 – 3:15 p.m. Session 7
3:15 – 3:30 p.m. Break
3:30 – 5:00 p.m. Session 8
5:00 – 6:00 p.m. Coursework and Open Time
6:00 – 8:30 p.m. Dinner at Bearclaw (at the Top of the Mountain)
Meet at Ray’s Lift at 6:00 p.m.

Wednesday: Strategic Communication Three

Prior to 8:30 a.m. Exercise and Breakfast on Your Own
8:30 – 10:00 a.m. Session 9
10:00 – 10:15 a.m. Break
10:15 – 12:00 p.m. Session 10
12:00 – 1:30 p.m. Lunch on the Creekside Deck
1:30 – 3:00 p.m. Session 11
3:00 – 3:15 Break
3:15 – 5:00 p.m. Session 12
5:00 – 6:00 p.m. Coursework and Open Time
6:00 – 8:30 p.m. Dinner and Activity at the Art Shack

Thursday: Strategic Communication Four

6:00 – 7:00 a.m. Elective Sunrise Hike
8:00 – 9:00 a.m. Breakfast at Creekside
9:00 – 11:00 a.m. Session 13
11:00 a.m. Lunch Pickup
12:00 – 6:00 p.m. One-on-One Coaching Sessions / Coursework and Open Time
6:00 – 7:00 p.m. Casual Cocktails at the Owl Bar
7:00 – 8:30 p.m. Dinner at the Tree Room

Friday: Strategic Communication Five

Prior to 9:00 a.m. Exercise and Breakfast On Your Own
9:00 – 9:45 a.m. Academy Debrief
9:45 – 11:15 a.m. Open Time
11:15 a.m. Shuttles Depart for SLC