The Premier Development Program For Communication Professionals

For over 10 years, CRA has led the Strategic Communication Academy at Sundance, the world’s leading developmental opportunity for communication leaders and professionals. Outside of our week-long Academy, clients often ask for additional opportunities to further develop themselves or new team members, and to dive deeper into specific topics. This led to the creation of our spotlight series: the Strategic Communication Academy Seminars.

Designed to provide deep understanding and cultivate proficiency, each seminar focuses on a single topic related to strategic communication and its practice in organizations. The content is both intensive and practical, delivered across a combination of provocative readings, group discussion, and counsel from CRA professionals with a wealth of real-world advisory experience. With a limited number of participants in each session and an intensive program schedule, CRA’s Strategic Communication Seminars are an ideal developmental opportunity for any professional seeking to build substantive skills and cultivate meaningful relationships in a brief period of time.

Structure

The 2022 Strategic Communication Academy Seminar Series will feature five uniquely-crafted sessions led by CRA Partners and Managing Directors with advisory experience in Fortune 50 organizations. Session leaders will share their expertise and facilitate dialogue including other CRA staff and clients who lend texture. They also custom design the agenda and timing for each seminar, and you can find those details by navigating to a specific seminar on the left-side menu. The goal is to engage a smaller number of more meaningful issues with great depth.

Investment

The investment to attend a seminar which includes all materials, pre-readings, and notebooks is $2,500 per participant. The investment for senior seminars is $3,500 per participant. For additional information or to enroll, please contact our Event Coordinator at (610) 644-5597 or events@crainc.com.

The 2022 Seminar Series

Communication Planning for Influence and Outcomes

Wednesday, April 27 to Thursday, April 28

To earn credibility and influence with leaders, communication professionals must be able to demonstrate a level of process and rigor in how they work and communicate to drive outcomes. This is made increasingly challenging by the constantly-shifting, often unpredictable nature of communicators’ workloads. In this seminar, we will cover the frameworks, tools, and processes communication professionals can use to take their effectiveness to the next level by managing their time, workload, and relationships with leaders.

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Building Advisory Relationships

Wednesday, May 11 to Thursday, May 12

The past 20 years have brought a change in the role and expectations for communication professionals, shifting from tradespeople who practice a craft for the business to advisors who provide counsel to the business. This seminar covers the nature of the advisor relationship, and offers practical counsel on how to establish those of trust, partnership, and influence with senior clients.

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Planning Communication Strategy

Thursday, September 22 to Friday, September 23

Somewhere between a desired organizational outcome and a detailed communication plan lies a cogent communication strategy: the critical communication choices that determine what the organization should and should not say, and how and when it should say it. This seminar covers CRA’s approach to communication strategy development, including how we scan a strategic environment and make the strategic choices of tone, message, medium, and approaches that inform the specific messaging and activity that will follow.

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Designing Compelling Messages & Narratives

Tuesday, October 18 to Wednesday, October 19

Communicators and leaders increasingly use narratives to describe an overarching story that conveys change. Narratives are more than a story though, and can be used strategically to drive business outcomes. In this seminar, we cover different elements of narratives in depth, and provides guidance on how to use framing, language, and data to craft more compelling and resonant messages.

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Communicating During Times of Change

Tuesday, November 8 to Wednesday, November 9

Research shows most change efforts fail to deliver promised results and ineffective communication almost always emerges as a root cause of failure. This seminar covers the frameworks, concepts, and tools communication professionals need to generate and sustain leadership commitment, craft a compelling change narrative, minimize surprises, and keep constituencies informed and committed along the way.

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