The Premier Development Program For Communication Professionals

For nearly 10 years CRA has led the Strategic Communication Academy at Sundance, the world’s leading developmental opportunity for communication leaders and professionals. Outside of our weeklong Academy, clients often ask for other or additional opportunities – opportunities to further develop themselves, to develop new team members, or to dive deep into specific topics. We now have an answer for these requests: the CRA Academy Seminar Series.

Designed to provide deep understanding and cultivate proficiency, each Seminar focuses on a single topic related to strategic communication and its practice in organizations. The content is both intensive and practical, delivered across a combination of provocative readings, group discussion, and counsel from CRA professionals with a wealth of real-world advisory experience. With participation limited to 30 and an intensive program schedule, Strategic Communication Seminars are an ideal developmental opportunity for any communication professional seeking to build substantive skills and cultivate professional relationships in a brief period of time.

Structure

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth.

Investment

The investment to attend a 2019 Strategic Communication Seminar, which includes all materials, pre-readings, seminar notebooks, lunches, and dinner on Day One is $2,500 per participant. Participants are responsible for their own travel, lodging, and any additional meals. For additional information or to enroll, please contact Angela Yu at 610-644-5597 or ayu@crainc.com.

The 2019 Seminar Series

In 2019, CRA will lead six Seminars, with each hosted at our headquarters in the Philadelphia suburb of Radnor, Pennsylvania.

Building Advisory Relationships

Thursday, May 16 to Friday, May 17

Seminar Leader: Alan Nelson
Topics:

  • What It Means to Be an “Advisor”: Expectations and Boundaries
  • What it Means to Be Interpersonally Strategic
  • Forging Executive Relationships
  • Giving Advice for Effect
  • Cultivating an Executive Style
  • Cultivating Professional Expertise
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Writing For Outcomes

Thursday, July 18 to Friday, July 19

Seminar Leader: Michelle McDermott

As communicators, we’re in the business of conveying ideas in clear and compelling ways. Few among us are masters, yet all of us can be better. Great writing is about disciplined planning, writing, and re-writing – and the artful arrangement of words. We’ll review the writing process, the science of creating resonance with your audience, and the rules to live by when honing a substantive style. Using case studies, examples, and exercises, we’ll discuss what good and bad looks like and recommit to the fight against jargon. Participants will leave with new strategies for sharpening their writing and delivering copy that delivers results.

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Designing Communication Strategy

Wednesday, September 4 to Thursday, September 5

Seminar Leaders: Alan Nelson and Katie Angstadt

Topics:

  • What it Means to Be Strategic
  • Being Strategic About Tone and Framing
  • Developing Strategic Message Sets
  • Diagnosing the Strategic Context
  • Writing Communication Strategy
  • Executing and Measuring Communication Strategy
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CRA’s Approach to Measurement and Feedback

Wednesday, September 25 to Thursday, September 26

Seminar Leaders: Kellie Hamrick, Mike Kern, and Britt Perfetti

Topics:

  • Measuring Organizational and Strategic Alignment
  • Determining Communication Effectiveness
  • Measuring Partnership Effectiveness
  • Gathering Performance and Development Feedback
  • Determining Change Readiness
  • Measuring Organizational Clarity
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Communicating During Times of Change

Thursday, October 24 to Friday, October 25

Seminar Leaders: Kristin Fenty and Diana Hong

Topics:

  • Change Is a Wave, Not a Curve
  • Mapping and Tracking the Organizational Landscape
  • Managing Stakeholders and Social Capital
  • Authoring Change Narratives that Clarify and Connect
  • The Strategic Management of Expectations
  • Advice on Leading Change
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Communication Agility

Thursday, November 21 to Friday, November 22

Seminar Leader: Alan Nelson

Topics:

  • What it Means to Be Agile
  • Knowing Everything Through Strong Networks
  • Tracking Issues, Opportunities, and Events
  • Assigning Strategic Service Levels
  • Managing Daily, Weekly, Monthly, Quarterly, and Annual Work
  • Improving Through Feedback
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