Building Advisory Relationships

The past 20 years have brought a change in role and expectations for communication professionals, shifting from tradespeople who practice a craft for the business to advisors who provide counsel to the business. This seminar covers the
nature of the advisor relationship, and offers practical counsel on how to establish those of trust, partnership, and influence with senior clients.

In the Building Advisory Relationships Seminar, Diana Hong and Kristin Fenty, Managing Directors of CRA’s Strategic Communication Practice, will lead a developmental discussion across six areas:

  • What it Means to be a “Trusted Advisor”
  • Giving Advice for Effect
  • What It Means to be Interpersonally Strategic
  • Forging Executive Relationships
  • Developing an Executive Style
  • Cultivating Professional Expertise

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:

Wednesday, May 11   10:30 a.m. – 12:30 p.m. and 1:30 p.m. – 3:30 p.m.

  • Welcome and Introduction / Ice Breaker
  • Taking “Trusted Advisor” to the Next Level
  • Establishing Credibility and Dealing with Credibility Challenges
  • Influencing and Giving Advice to Executives

Thursday, May 12   9:00 a.m. – 11:00 a.m.

  • Strategies to be Interpersonally Strategic
  • Cultivating and Fine-tuning your Executive Style (with exercises and feedback)
  • Closing Discussion and Wrap-up

After the Seminar

  • One to one coaching sessions for each participant, on their availability

For additional information or to enroll, please contact our Event Coordinator at 610-644-5597 or