CRA's Approach to Measurement & Feedback

Too often communication measurement is tied to click rates and other measures that do not truly demonstrate whether a function is influencing clarity, attitudes, or behavior. This seminar covers how communications functions can use measurement to provide actionable insights and reviews the basic measurement principles and methodologies communication professionals can use to drive an organization forward.

In the Approach to Measurement & Feedback Seminar, Mike Kern, Managing Director of CRA’s Strategic Communication Research Practice, will lead a developmental discussion across six areas:

  • Measuring Organizational & Strategic Alignment
  • Determining Communication Effectiveness
  • Measuring Partnership Effectiveness
  • Gathering Performance & Development Feedback
  • Determining Change Readiness
  • Measuring Organizational Clarity

CRA Partners and Managing Directors with a minimum of 10 years advisory experience in Fortune 50 organizations lead each Seminar, and Seminars will typically include a variety of other CRA staff and clients who lend texture to the discussion. The agenda spans one and one-half days, with the content intentionally limited to six discussions – the goal is to engage a smaller number of more meaningful issues with depth. While individual Seminars can vary, a typical agenda is:

Tuesday, July 6

  • 9:00 a.m. – 12:30 p.m. | Content sessions
  • 12:30 p.m. – 1:30 p.m. | Lunch break
  • 1:30 p.m. – 5:00 p.m. | Content sessions with breaks
  • 6:30 p.m. | Group virtual happy / coffee hour

Wednesday, July 7

  • 9:00 a.m. – 12:00 p.m. | Content sessions
  • 12:00 p.m. – 1:00 p.m. | Lunch break
  • 1:00 p.m. – 2:00 p.m. | Content sessions with breaks

For additional information or to enroll, please contact our Event Coordinator at 610-644-5597 or